Helvetica...?

Firstly i think its funny that you cant use Helvetica on Blogger.com!

I never really knew that much about Helvetica, and it was interesting to see in the documentary how widely used it is.

To be honest i was never really that into choosing fonts. I would just highlight my text and go through all the fonts to see what looks good. ignorant perhaps, but in my defense im not a graphic design person really. Now I think I'm in danger of using Helvetica for everything! So I'll have to make sure I don't.

I was surprised at the level of detail and precision in design also when designing a font.

I think the biggest testament to Helvetica is how it is still so widely used even after 50 years.

In the documentary they showed a lot of logo's and signs that use Helvetica, so I started to open my eyes more when i was out to fonts etc. The other night at the cinema I saw what was probably one of the worst signs I have ever seen. It was a homemade sign for Thorntons chocolate 2 for 1 offer i think. Now the logo from Thortons looks like this...

Only problem was the rest of the sign was written in this font too. AND the sign was around 5 or 6 foot behind the counter. so chances of anyone reading it or bothering to try and read something so illegible is very slim. I just wonder what person is lacking common sense so much that they would do something like this!

Moving on....I found this fun little flash 'game' i suppose. Any people interested in font might enjoy it! (you can control the Helvetica letters)

http://www.mimeartist.com/helvetica/

Zombieland Intro Sequence

Well im just back from the cinema after seeing Zombieland. And well, its really really good (...really).

But what i particularly liked from a media point of view, was the intro sequence. The text and titles are well integrated with the video. Lots of effects like blood splattering on the text, falling text and people knocking text over etc. There's lots of different effects in the movie too, lots of blood etc but its a comedy really!

Should be of interest to people interested in video especially!

Click here for a link to the intro!

Definitely recommend it!

Clever Advertising

Just wanted to post this. I really like ads like this that interact with the environment around them. They really help the ads stand out and can often because famous locally and talked about. Most of all they are just something different to the regular ad's that we are bombarded with. It could be very expensive but for big companies this wouldnt be a huge problem.